2 related insights
Use this topic page to move quickly through the most relevant Attomus thinking without losing the wider context across the full insights section.
Insights Topic
Due Diligence
Browse Attomus insight related to due diligence, with a focus on programme delivery, operational judgement, and professional execution in demanding environments.
'Military-Grade Encryption' and Other Phrases That Should Make You Reach for Your Notes
Somewhere in nearly every security product’s marketing sits the phrase “military-grade encryption”. Pause on what that phrase actually tells you. The honest answer is: that the vendor employs a marketing department. There is no military grade. The world’s militaries use, for the most part, the same published algorithms as everyone else – AES is approved for US classified information, and AES is also what encrypts your supermarket loyalty app. The algorithm has never been the differentiator. Everything around it is.
Read articleThe Wrong Way to Market a Security Product, and What to Do Instead
“Military-grade encryption.” “Zero-knowledge architecture.” “Bank-level security.” “Secure enclave protection.” These phrases appear all over the App Store listings for security products, and most of them are meaningless, misleading, or too vague to be useful. The damage they do reaches well beyond the individual product that deploys them. The argument here is not that the phrases are dishonest, though several are. It is that they are structurally harmful to the security industry, because they train buyers to accept claims instead of demanding evidence. Once buyers have been trained that way, every security product – including the ones with real technical substance behind their claims – has to compete in a market where marketing language is weighed on the same scale as engineering.
Read article