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Provenance
Browse Attomus insight related to provenance, with a focus on programme delivery, operational judgement, and professional execution in demanding environments.
When Your Next Customer Is an AI Agent: Trust, Identity, and Provenance on the Agentic Web
A growing share of the traffic arriving at any organisation’s website is no longer human. Some of it is the familiar crawling of search engines. But an increasing fraction is something newer: AI agents acting on behalf of specific people – researching a purchase, evaluating a supplier, summarising a market, shortlisting firms for a piece of professional work. The recommendation that once came from a colleague’s memory or a page of search results now frequently comes from a model’s synthesis of what it read.
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